Social media - how to find leads on Facebook and Twitter

Social media is a valuable tool you can use to promote yourself online, create audience and reach potential clients. The key to be successful on social media is to share the right content and interact with the right audience.

Share valuable content

Teach your followers and give them information they are looking for. Whether it’s information about upcoming developments in your area that might affect their pocket or tips and tricks on how to sell a house or rent an apartment. If your followers will find that you share valuable information and that you have an understanding of the industry they will keep coming back to learn more.

Create a strategy - think about what content will be valuable for other professionals in the industry that they will likely share? What would you like to ask your potential clients to know them better? What did you learn in the past year that made you more efficient and that others will also benefit from?

Engage your network

To gain more followers and reach the right potential clients, make sure to always promote your social media channels. Add the url’s of your social accounts to the signature of your email, business cards and newsletters. Make sure you have links to these accounts from your website. Follow and interact online with your past clients, potential clients and other professionals in the real estate industry. Engage with people you would like to connect with by commenting and sharing their content.

Create a strategy - make a list of the people you would like to engage with. Interact with them authentically and consistently but without being pushy. Comment on their facebook posts, retweet them or just start a conversation. Never use generic marketing techniques as they create more damage than they are helping you. Always be personal and relevant.

Be persistent

Like with anything else worth pursuing, it will take time until results will begin to show up. You need to stay consistent with generating relevant and valuable content and engaging with the right audience and the results will come along.

Do you have other social media tips and tricks that you would like to share? Add them in the comments.